Check back soon for more interviews by Robin Heppell with forward thinking funeral professionals.
Robin Heppell, CFSPÂ of FuneralFuturist.com provides a brief overview of the ICCFA Convention and shares what he will be covering at his presentation, “5 Ways to Win Online Price Shoppers” on Thursday, March 22 at 3:30 pm at the 2012 ICCFA Annual Convention. Attendees will receive a set of worksheets and checklists so that they can implement these strategies as soon as possible on their return home after the convention. Also, attendees will receive a free copy of the audiobook of the marketing classic, Scientific Advertising by Claude Hopkins. Heppell has included his interpretation of how these principles apply to funeral service today.
John Callaghan, founder of FuneralSuccess.com, shares his thoughts on the importance of Funeral Homes creating a Strategic Marketing plan and what attendees will learn at his presentation, “7 Steps for Developing a Strategic Marketing Plan” at the 2012 ICCFA Annual Convention. Interview by Funeral Speaker, Robin Heppell.
Larry Merington, VP of Strategic Market Development for Stewart Enterprises Inc., shares his insights into new research on why and how today’s Baby Boomer makes purchasing decisions, especially in the new economic climate and gives a sneak peak of what attendees will discover at his presentation, “Marketing to the New Boomer” at the 2012 ICCFA Annual Convention. Interview by Funeral Website Strategist, Robin Heppell.
Dr. Robert Cialdini, author of Influence: Science & Practice and Yes: 50 Scientifically Proven Ways to Be Persuasive, shares his thoughts on ethical influence and persuasion and how it applies to the funeral industry and what Â attendees will learn from his keynote presentation, “Influence: Breaking Down the Barriers to Yes” Â at the 2012 ICCFA Annual Convention.
Dr. Cialdini shares some specific strategies that you can easily implement in your funeral home or cemetery today! Please share your thoughts below about the interview.
Robert Cialdini’s Books
Joe Budzinski, Internal COO of the ICCFA talks about the Technology Track and the other Programs at the ICCFA 2010 Convention with the Funeral Technology Track Chair, Robin Heppell. This is the first of Tech Track Tuesday Talks – more interviews to come each Tuesday leading up to the Convention.
Go here for more ICCFA 2010 Interviews.
For Convention details, visit www.ICCFAConvention.com.
Blair Nelsen of Nelsen Funeral Homes in Richmond & Williamsburg, Virginia and the Cremation Society of Virginia talks about Funeral Business Models and Online Marketing for Funeral Homes. Interview by Funeral Marketing & SEO Consultant, Robin Heppell. This interview is part of the Tributes.com Interview Series.