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Funeral Gurus

Interviews with funeral and cemetery professionals talking about the latest trends in funeral service. Its purpose is to share this information with other members of the industry and the public. Enjoy!

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Marketing

Kyle Nikola: Creating an Event Series to Promote Your Funeral Home

November 4, 2014 By Robin Heppell

https://funeralgurus.s3.amazonaws.com/FG-Kyle-Nikola-Event-Series.mp3

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https://funeralgurus.s3.amazonaws.com/FG-Kyle-Nikola-Event-Series.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | RSS | MoreKyle Nikola of Families First Care in Savannah, Georgia shares his strategy about how his community events series has really catapulted his company into the community. Check back soon for more interviews by Robin Heppell with forward thinking funeral professionals.

Robin Heppell: 5 Ways to Win Online Shoppers

March 19, 2012 By FuneralFuturist

https://funeralgurus.s3.amazonaws.com/ICCFA-2012-Robin-Heppell.mp3

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https://funeralgurus.s3.amazonaws.com/ICCFA-2012-Robin-Heppell.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | RSS | MoreRobin Heppell, CFSP of FuneralFuturist.com provides a brief overview of the ICCFA Convention and shares what he will be covering at his presentation, “5 Ways to Win Online Price Shoppers” on Thursday, March 22 at 3:30 pm at the 2012 ICCFA Annual Convention. Attendees will receive […]

John Callaghan: 7 Steps for Developing a Strategic Marketing Plan

February 13, 2012 By FuneralFuturist

https://funeralgurus.s3.amazonaws.com/ICCFA-2012-John-Callaghan.mp3

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https://funeralgurus.s3.amazonaws.com/ICCFA-2012-John-Callaghan.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | RSS | MoreJohn Callaghan, founder of FuneralSuccess.com, shares his thoughts on the importance of Funeral Homes creating a Strategic Marketing plan and what attendees will learn at his presentation, “7 Steps for Developing a Strategic Marketing Plan” at the 2012 ICCFA Annual Convention. Interview by Funeral Speaker, […]

Larry Merington: Marketing to the New Boomer

February 13, 2012 By Robin Heppell

https://funeralgurus.s3.amazonaws.com/ICCFA-2012-Larry-Merington.mp3

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https://funeralgurus.s3.amazonaws.com/ICCFA-2012-Larry-Merington.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | RSS | MoreLarry Merington, VP of Strategic Market Development for Stewart Enterprises Inc., shares his insights into new research on why and how today’s Baby Boomer makes purchasing decisions, especially in the new economic climate and gives a sneak peak of what attendees will discover at his […]

Dr. Robert Cialdini: Influence: Breaking Down the Barriers to Yes

February 10, 2012 By Robin Heppell

https://funeralgurus.s3.amazonaws.com/ICCFA-2012-Robert-Cialdini.mp3

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https://funeralgurus.s3.amazonaws.com/ICCFA-2012-Robert-Cialdini.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | RSS | MoreDr. Robert Cialdini, author of Influence: Science & Practice and Yes: 50 Scientifically Proven Ways to Be Persuasive, shares his thoughts on ethical influence and persuasion and how it applies to the funeral industry and what  attendees will learn from his keynote presentation, “Influence: Breaking […]

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