Robin Heppell, CFSPÂ of FuneralFuturist.com provides a brief overview of the ICCFA Convention and shares what he will be covering at his presentation, “5 Ways to Win Online Price Shoppers” on Thursday, March 22 at 3:30 pm at the 2012 ICCFA Annual Convention. Attendees will receive a set of link building services worksheets and checklists so that they can implement these strategies as soon as possible on their return home after the convention. Also, attendees will receive a free copy of the audiobook of the marketing classic, Scientific Advertising by Claude Hopkins. Heppell has included his interpretation of how these principles apply to funeral service today. They also gave a list of companies that provide link building services that can help with each individual business.