Blair Nelsen of Nelsen Funeral Homes in Richmond & Williamsburg, Virginia and the Cremation Society of Virginia talks about Funeral Business Models and Online Marketing for Funeral Homes. Here’s what he said.
It’s not about capitalizing on a sensitive moment but rather offering support, guidance, and compassion when people need it the most. Let’s explore how funeral homes can navigate the online marketing landscape.
Craft a Compassionate Website: A funeral home’s website should be a source of solace. Create a website that’s not just a digital brochure but a place where visitors can find information, resources, and heartfelt messages. Include sections for pre-planning, grief support, and obituaries. Remember, a website is often the first point of contact during difficult times.
Engage on Social Media: Funeral homes can establish a comforting presence on social media platforms like Facebook. Share inspirational quotes, articles on coping with grief, or details about upcoming events. The goal is to connect with your community and offer emotional support.
Email Marketing: Sending out newsletters with valuable content can be a thoughtful way to engage with your audience. Share tips on pre-planning, stories of remembrance, or updates about community events. Use email to create a lasting connection with your clients.
Online Advertising: Use online advertising, especially during times when people might need your services more. Platforms like Google Ads can ensure your funeral home’s name is visible when someone is searching for local funeral services.
Search Engine Optimization: Optimize your website’s content for search engines. Use relevant keywords to help those in need find your services more easily. Your website should rank well in search engine results so it can be an available resource when people require your services.
Pay-Per-Click Advertising: Consider running PPC campaigns to target specific keywords related to your services. This ensures that you’re prominently displayed when people search for terms like “funeral home near me” or “memorial services.”
Community Involvement: Actively engage with your local community. Participate in or sponsor events that promote togetherness and remembrance. Sharing in your community’s values creates trust and lasting relationships.
Online Reviews: Encourage satisfied clients to leave reviews on platforms like Google, Yelp, or Facebook. Positive reviews are incredibly powerful for establishing trust and credibility.
Transparency: Be transparent about your services and pricing on your website. People appreciate clarity during emotional times.
Remember, the aim of online marketing for funeral homes isn’t just to advertise services but to provide support and guidance in moments of vulnerability. By creating a compassionate digital presence, funeral homes can be a comforting presence for families in need.