John Callaghan: 7 Steps for Developing a Strategic Marketing Plan

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John Callaghan, founder of FuneralSuccess.com, shares his thoughts on the importance of Funeral Homes creating a Strategic Marketing plan and what attendees will learn at his presentation, “7 Steps for Developing a Strategic Marketing Plan” at the 2012 ICCFA Annual Convention. Interview by Funeral Speaker, Robin Heppell.

Go here for more ICCFA 2012 Pre-Convention Interviews