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Jim McCann, CEO of 1-800-FLOWERS.com and author of Celebrating Life: Words of Comfort, together with Jill Eastman Vidal and Fran Cuomo, share thoughts on how his business has grown though four waves of change as well as how the floral industry and funeral industry are integrated, plus what Â attendees will learn from his keynote presentation, “Bringing Your Business to Full Bloom” Â at the 2012 ICCFA Annual Convention.
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Interview by Funeral Strategic Marketing Consultant, Robin Heppell.
Go here for more ICCFA 2012 Pre-Convention Interviews
Jim McCann’s Book: “Celebrating Life: Words of Comfort”