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Dr. Robert Cialdini, author of Influence: Science & Practice and Yes: 50 Scientifically Proven Ways to Be Persuasive, shares his thoughts on ethical influence and persuasion and how it applies to the funeral industry and what  attendees will learn from his keynote presentation, “Influence: Breaking Down the Barriers to Yes”  at the 2012 ICCFA Annual Convention.
Dr. Cialdini shares some specific strategies that you can easily implement in your funeral home or cemetery today! Please share your thoughts below about the interview.
Interview by Funeral Strategic Marketing Consultant, Robin Heppell.
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