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Funeral Gurus

Interviews with funeral and cemetery professionals talking about the latest trends in funeral service. Its purpose is to share this information with other members of the industry and the public. Enjoy!

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Video

Video How Create & Announce Your Coronavisus Status

March 23, 2020 By Web Development

Here is a quick and timely “How To” on creating and promoting a statement about the Coronavirus and how it is affecting your firm. Here are the bullet points presented in the video. Compose Your Statement Conduct research and consult with staff State current operational status Provide directives from governing bodies Announce additional measures taken […]

The Funeral Industry’s Biggest Mistake

October 12, 2011 By Robin Heppell

This is an excerpt of my presentation at the 2011 FSAC National Convention in Saint John, New Brunswick, where I examined the findings of the 2010 Pollara Report (the Canadian equivalent to the Wirthlin Report) …Hepp For more information about the Pollara Report findings, visit: http://www.FuneralCoalition.org Did you know that 73% of Canadians what a Celebration […]

Guy Kawasaki talks about being Enchanting

April 16, 2011 By Robin Heppell

Robin Heppell interviews Guy Kawasaki at the ICCFA 2011 in Las Vegas. Guy presented “The Art of Enchantment” in conjunction with the the launch of his new book, Enchantment. In this uncut interview there are a couple of distractions such as two elderly ladies crossing in front of the camera and then the security guard […]

Funeral Celebrants & Personalization | Ellen Wynn McBrayer

December 2, 2009 By Robin Heppell

Ellen Wynn McBrayer of Jones-Wynn Funeral Home in Villa Rica, Georgia shares her experiences with offering Funeral Celebrants and Personalized Services to her client families. Interview by Funeral Marketing Consultant, Robin Heppell.

Congratulations 2009 CFSP Recipients

November 23, 2009 By Robin Heppell

To the newest CFSP recipients… I am very proud of my CFSP designation and you should be proud of your achievement. You have raised the bar for funeral service – for that I thank you! …Robin Heppell, CFSP For more information about Academy membership and certification may be obtained by contacting: Kimberly Gehlert, Executive Director […]

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