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Stephen Shapiro, author of Best Practices Are Stupid & Personality Poker, shares his thoughts on innovation for the funeral industry and what  attendees will learn from his keynote presentation, “Speed Ideating” and his breakout session, “Personality Poker” at the 2012 ICCFA Annual Convention.
Please share your thoughts below about the interview. If you have a question for Stephen, leave it in the comment field.
Interview by Funeral Marketing Consultant, Robin Heppell.
Go here for more ICCFA 2012 Pre-Convention Interviews
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