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Doug Gober, funeral industry liason and senior loan officer for Live Oak Bank, based in Wilmington, North Carolina, shares his research from a six month study of how to make services better by focusing on the content of the service from the family, the funeral director and the clergy in his presentation, “Content is King” at the 2012 ICCFA Annual Convention. Interview by Funeral Advertising Consultant, Robin Heppell.
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