Featured Video

The Funeral Industry’s Biggest Mistake

This is an excerpt of my presentation at the 2011 FSAC National Convention in Saint John, New Brunswick, where I examined the findings of the 2010 Pollara Report (the Canadian equivalent to the Wirthlin Report)

For more information about the Pollara Report findings, visit: http://www.FuneralCoalition.org

Did you know that 73% of Canadians what a Celebration of Life service for themselves?

Funeral Directors and funeral home owners should watch this video to see how and why they should incorporate this service offering for their client families.

presented by Robin Heppell, CFSP

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Past Interviews

Lacy Robinson: Art of Cremation Phone Inquiries

Lacy-RobinsonLacy Robinson, CFSP, Senior Professional Development Trainer at Aurora Casket Company shares her insights with cremation phone callers. She lets attendees know what they will learn and take away from her presentation, “Art of Cremation Phone Inquiries: 3 Steps to Better Client Decisions” at the 2013 NFDA Annual Convention. Interview by Robin Heppell, CFSP.

Ken Varner: Funeral Home & Cemetery Synergy

Ken-VarnerKen Varner of Cypress Lawn  Funeral Home & Cemetery in Colma, California shares his thoughts about how funeral homes and cemeteries can work together. Ken’s experience is from their combination operation at Cypress Lawn but he explains how stand-alone funeral homes and cemeteries can work together to achieve the same result. He lets attendees know what they will take away from his presentation, “Funeral Home & Cemetery Synergy: Success Strategies for Combo Firms and Stand-alone Funeral Homes and Cemeteries” at the 2013 NFDA Annual Convention. Interview by Robin Heppell, CFSP.

Jessica Koth: Public Relations Manager of NFDA talks about Austin 2013

Funeral-Gurus-Jessica-Koth-150-x-150Jessica Koth,  Public Relations Manager of NFDA gives us her insights into this year’s Convention that is being held in Austin, Texas.  She shares her tips for first timers plus Jessica discusses some of the new activities and events that will be happening at the 2013 NFDA Annual Convention. Interview by Robin Heppell, CFSP.

Coleen Ellis: Pet Loss Services and Your Funeral Home: Co-branding to Create Success

Coleen-EllisColeen Ellis of Two Hearts Pet Loss Center in Greenwood, Indiana shares her insights into the incorporation of pet loss services into regular funeral home offerings. She also shares some tips of how you can test the waters with your community about pet loss this September and also lets attendees know what they will learn at her presentation, “Pet Loss Services and Your Funeral Home: Co-branding to Create Success” at the 2013 NFDA Annual Convention. Interview by Robin Heppell, CFSP.

Funeral Showcase: Steven Crawford of Directors’ Choice

Robin Heppell interviews Steven Crawford of Directors’ Choice Funeral Home Answering Service talks about the considerations funeral homes have to make when entrusting your telephones to a call answering service. Steve also shares some technological advances and additional services that can further help your funeral home’s communication needs.

Funeral Showcase: Frank Clark of Google Trusted Photographers MD

Robin Heppell interviews Frank Clark of Google Trusted Photographers MD explains how Google Business Virtual Tours can give prospective client families an introduction to your facilities so they are more comfortable when they arrive. To receive a $100 discount off of your Google Virtual Tour, click here and complete the online form.

Robin Heppell: 5 Ways to Win Online Shoppers

Funeral Advertising BookRobin Heppell, CFSP of FuneralFuturist.com provides a brief overview of the ICCFA Convention and shares what he will be covering at his presentation, “5 Ways to Win Online Price Shoppers” on Thursday, March 22 at 3:30 pm at the 2012 ICCFA Annual Convention. Attendees will receive a set of worksheets and checklists so that they can implement these strategies as soon as possible on their return home after the convention. Also, attendees will receive a free copy of the audiobook of the marketing classic, Scientific Advertising by Claude Hopkins. Heppell has included his interpretation of how these principles apply to funeral service today.

Go here for more ICCFA 2012 Pre-Convention Interviews

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