Past Interviews
Funeral Showcase: Steven Crawford of Directors’ Choice
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Robin Heppell interviews Steven Crawford of Directors’ Choice Funeral Home Answering Service talks about the considerations funeral homes have to make when entrusting your telephones to a call answering service. Steve also shares some technological advances and additional services that can further help your funeral home’s communication needs.
Funeral Showcase: Frank Clark of Google Trusted Photographers MD
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Robin Heppell interviews Frank Clark of Google Trusted Photographers MD explains how Google Business Virtual Tours can give prospective client families an introduction to your facilities so they are more comfortable when they arrive. To receive a $100 discount off of your Google Virtual Tour, click here and complete the online form.
Funeral Showcase: Doug Gober of Live Oak Bank
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Robin Heppell interviews Doug Gober of Live Oak Bank and lets you know how they can help funeral entrepreneurs expand their businesses.
Robin Heppell: 5 Ways to Win Online Shoppers
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Robin Heppell, CFSP of FuneralFuturist.com provides a brief overview of the ICCFA Convention and shares what he will be covering at his presentation, “5 Ways to Win Online Price Shoppers” on Thursday, March 22 at 3:30 pm at the 2012 ICCFA Annual Convention. Attendees will receive a set of worksheets and checklists so that they can implement these strategies as soon as possible on their return home after the convention. Also, attendees will receive a free copy of the audiobook of the marketing classic, Scientific Advertising by Claude Hopkins. Heppell has included his interpretation of how these principles apply to funeral service today.
Libby Gill: You (and Your Staff) Un-Stuck
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Libby Gill, author of You Unstuck: The New Rules of Risk-Taking in Work & Life shares her insights why and how companies and people get “stuck” and don’t keep up with the changing times and miss opportunities for innovation and growth, and she lets attendees know what they will learn at her presentation, “You (and Your Staff) Un-Stuck” at the 2012 ICCFA Annual Convention. Interview by Funeral Consultant, Robin Heppell.
Matt Grieco: Funeral Directing – Stepping Out of the Shadows
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Matt Grieco of Grieco Family Funeral Homes of Southeastern Pennsylvania and Delaware shares his thoughts on why funeral directors need to be more visible at funeral services and in the community and what attendees will learn at his presentation, “Funeral Directing: Stepping Out of the Shadows” at the 2012 ICCFA Annual Convention. Interview by Funeral Keynote & Workshop Speaker, Robin Heppell, CFSP.
Coleen Ellis: Sales – It’s Not A Dirty Word
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Coleen Ellis, president of Two Hearts Pet Loss Center, provides an overview of the Pet Loss Professional Alliance Conference, shares her thoughts on the Pet Loss industry, plus informs attendees what they will learn at her presentation, “Sales – It’s Not A Dirty Word” at the 2012 ICCFA Annual Convention. Interview by Funeral Website Design Consultant, Robin Heppell.
Chris Farmer: When the Regulators Come Knocking
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Chris Farmer of Sheehy, Ware & Pappas of Houston, Texas, shares his thoughts on issues that funeral homes and cemeteries can face with regulators and what you should do when your firm receives a citation, plus what attendees will learn at his presentation, “When the Regulators Come Knocking” at the 2012 ICCFA Annual Convention. Interview by Funeral Marketing Consultant, Robin Heppell.
John Callaghan: 7 Steps for Developing a Strategic Marketing Plan
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John Callaghan, founder of FuneralSuccess.com, shares his thoughts on the importance of Funeral Homes creating a Strategic Marketing plan and what attendees will learn at his presentation, “7 Steps for Developing a Strategic Marketing Plan” at the 2012 ICCFA Annual Convention. Interview by Funeral Speaker, Robin Heppell.
Larry Merington: Marketing to the New Boomer
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Larry Merington, VP of Strategic Market Development for Stewart Enterprises Inc., shares his insights into new research on why and how today’s Baby Boomer makes purchasing decisions, especially in the new economic climate and gives a sneak peak of what attendees will discover at his presentation, “Marketing to the New Boomer” at the 2012 ICCFA Annual Convention. Interview by Funeral Website Strategist, Robin Heppell.
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