Biggest Challenges – Marketing Embalming
With BC having the highest cremation rate in North America, it is safe to assume that it would also be the toughest place to “Market the Value” embalming. Robin Heppell who has been speaking throughout North America over the last 2 years about trends and technology, tackles one of his toughest questions yet…”How can you market embalming when families don’t even want a casket?” Stay tuned for his multi-pronged approach for families to say Yes to embalming.
The objective of this training session is to emphasize the importance of having client families say YES to embalming and outline to implications for the family (and the profession) if they decline embalming. After completing this training session the attendee will have a better understanding of importance of performing each embalming to achieve the best possible results and also to be better prepared when talking to the client family about the embalming.
Most Valuable Funeral Director Workshop
In this two part, six hour workshop, Robin Heppell, CFSP, will facilitate an interactive workshop that has been created to give individual funeral directors some insights and suggestions on how to be a MVFD – Most Valuable Funeral Director.
In the first session, “How to be an All Star Funeral Director” Heppell will focus on three main areas: General attitude, personal skills and specific funeral skills. This training is derived from over 25 years experience as a funeral director, serving as a faculty member of the Canadian College of Funeral Service and dealing with hundreds of Funeral Homes throughout North America. This will be a interactive session and audience participation is encouraged as Heppell is the first to say that “we can all learn from each other’s experiences.”
In the second session, “How to Promote Yourself and Your Funeral Home” Heppell will share his top 10 strategies for self-promotion. The strategies can be applied either to the individual or to the funeral home in general. Many of the strategies are either no cost or very little cost to implement. Attendees will learn how to use press releases, social media, online reviews and other strategies to be seen as the funeral or cremation expert in your area.
The objective of this training session is to empower the individual funeral director to be the most valuable that she or he can be for their firm. After completing this training session the attendee will have a better understanding of what they can do to help their funeral homes both in the facilitation of services and the overall promotion of the firm – which ultimately leads to serving more client families and providing them a more positive experience.
Attendees will be equipped with a number of worksheets and step-by-step checklist so that if they wish they can easily implement the strategy shared during the session.
Funeral Competition & Strategy Masterclass
This is a three-day, live event, November 4, 5 and 6, 2013 at the Planet Hollywood Hotel and Casino in Las Vegas, Nevada.
At this event I am going to reveal to you my entire Funeral Competition & Strategy Masterclass. This program is comprised of nine sessions that will first walk you through this strategic planning process that is taught to MBA students and then build off of those initial outcomes to help differentiate you from your competitors. You will also be able to identify areas of opportunity and gross. This may include expansions in business offerings like crematories, reception centers and discount operations. It may also include strategic alliances with cemeteries, hotels, churches and hospices.
This information is presented in a combination of lecture format, group brainstorming, roundtables, workbook exercises and question and answer sessions. Attendees will also receive complete presentation slides, worksheets, checklists, templates and scripts.
The objective of this training 19.5 hour session is to introduce this strategic planning and competitive analysis to funeral directors and how they can apply to their current and future funeral service operations.
After attending this live, 3-day event, attendees will be able to: understand their market better than any of their competitors and discover hidden or unknown opportunities of growth and profit that their competitors have no clue about, uncover weaknesses in their competitors by applying the Harvard Business School’s five forces of competition to their market area and be prepared if new businesses enter their market – like discounters – and have an action plan to put into place, create a roadmap grow their online presence to build their authority (with the least amount of time and money possible), have unlocked the keys to winning price shoppers – both online and over the phone – and they will be able to easily share these strategies with their staff, and know more about the future of funeral service in their market than ever before and gathered strategies and ideas from other funeral home thought leaders from the daily strategic brainstorming sessions.