RESCHEDULED to January 9 & 10, 2018: CEU Webinars:
Funeral Director Licensees: “Do-It-Yourself SEO / Google Rankings & Social Media / Facebook Marketing for Funeral Directors” presented by Robin Heppell, CFSP
Do-It-Yourself SEO & Google Optimization for Funeral Directors (3 hours): Wednesday, September 12, 2018 (start 12 pm Eastern / 9 am Pacific)
Do-It-Yourself Facebook & Social Media Marketing for Funeral Directors (3 hours): Thursday, September 13, 2018 (start 12 pm Eastern / 9 am Pacific)
Do-It-Yourself SEO & Google Optimization for Funeral Directors (3 hours)
Description: As Google continues to update and improve their “Search Engine” to provide better results for customers – people searching with Google – and when coupled with the trend of more client families using the Internet (and mainly Google) to search for funeral homes and cremation providers, knowing how to be found at or near the top of Google is very important for funeral homes to win first calls and stay in business. The problem is that Google updates their algorithm approximately 500 – 600 times per year so you need to make sure that you or someone on your staff knows what strategies work and what ones don’t work any longer. To make matters worse, many Search Engine Optimization (SEO) Consulting companies – you know, the ones that fill your Contact Us form – continue to use out-of-date or Black Hat strategies that can actually hurt your Google rankings instead of helping them. Robin Heppell, CFSP has been using, studying and testing Google and Search Engine Optimization since even before Google was born – since 1998. With his expertise, he has successfully increased the Google rankings for his websites as well as his client firms. This continuing education session will answer these 3 main questions:
- Why should funeral homes be concerned about their Google rankings?
- What strategies and activities can funeral homes employ to maintain and increase their rankings – and what ones to avoid?
- How to execute an ongoing SEO initiative with the maximum effect with the minimum effort?
Objective: The objective of this training session is to introduce and educate the individual funeral director to the importance and the impact of Google and other Search Engines and how it affects the reputation and promotion of the funeral home. After completing this training session the attendee will have a better understanding of what they can do to help their funeral homes improve their Google rankings and maintain and /or improve their online reputation. They will learn what affects Google rankings and apply a variety of strategies to improve any areas that are weak and implement best practices to continually improve their online reputation. Attendees will be equipped with free online tools, systems and algorithms to perform benchmarks and a number of worksheets and step-by-step checklist to make any improvements necessary. These include:
- Funeral Home’s Google Rankings Quick-Start Guide
- Online Obituary Promotion Checklist
- Standard Operating Procedure To Cultivating Positive Reviews.
They will also receive a list of resources including free tools, apps, browser extensions and websites to help in facilitating in-house SEO analysis and activities for your funeral home. Funeral home’s that register their funeral directors for this program, and after their attentive participation, can be confident that their director will be able to conduct some ongoing SEO initiatives or at least have foundational knowledge to be able to conduct research and communicate with potential vendors of these services and track their effectiveness.
Do-It-Yourself Facebook & Social Media Marketing for Funeral Directors (3 hours)
Thursday, September 13, 2018 (start 12 pm Eastern / 9 am Pacific)
Description: As Facebook and other Social Networks have matured and have been adopted by funeral homes to varying levels for communications and networking, it is now more important than ever for the funeral director to understand when and how to use these tools. Also, recently, Facebook founder, Mark Zuckerberg announced changes to how businesses’ content through their pages will not be seen as many people. This will result in a huge waste of time and/ or money if funeral homes continue to share content on their Facebook page as they did prior to 2018. Robin Heppell, CFSP has been using, studying and testing Facebook and Social Media Marketing since 2007 and has developed social media strategies for funeral homes to get the maximum benefit with the minimum effort and cost needed to be effective. This continuing education session will answer these 3 main questions: Why should funeral homes have a social media presence? What strategies and activities should funeral homes employ with social media – and what ones to avoid? How to execute a funeral home social media with the maximum effect with the minimum effort?
Objective: The objective of this training session is to introduce and educate the individual funeral director to importance and impact of Facebook and Social Media and how it affects the reputation and promotion of the funeral home. After completing this training session the attendee will have a better understanding of what they can do to help their funeral homes have a consistent presence online and utilize the various social networks to grow and communicate with their online community. They will learn how to collect and analyze results and how to compare them with other traditional marketing initiatives. Attendees will be equipped with a number of worksheets and step-by-step checklist so that if they wish they can easily implement the strategy shared during the session. These include:
- Funeral Home’s Social Media Quick-Start Guide
- Online Brand Consistency Checklist
- Sample Weekly Social Media Publication Schedule
They will also receive a list of resources including free tools, apps, browser extensions and websites (such as site where you can download royalty-free and public domain images) and to help in facilitating a social media marketing strategy for your funeral home. Funeral home’s that register their funeral directors for this program and after their attentive participation, can be confident that their director will be able to conduct some ongoing social media marketing initiatives or at least have foundational knowledge to be able to conduct research and communicate with potential vendors of these services and track their effectiveness.
Embalmer Licensees: “Progressive Desairology for the Modern Embalmer & Family Assisted Dress Experience (F.A.D.E.)” presented by Monica Torres, CFSP
Family Assisted Dress Experience (F.A.D.E.)
Description: Yesterday’s prediction for rise in cremation is upon us. Seasoned professionals have been testifying for years that this trend would overtake the industry. Monica welcomes you to the NXT Generation of funeral service by sharing ideas on how to create an “EXPERIENCE” centralized on the body and helping families to fill the void and disconnect between the time of death and cremation or burial. The FADE program was designed with cremation families in mind. This new twist on a century’s old concept will help your firm recapture lost revenue and give insight to Funeral Directors and Embalmers of all experience levels.
Objective: This course focuses on ethics, arrangement counseling, marketing, “spot embalming”, legal authorizations, and raising industry standards for preparations for the un-embalmed body. Learn how to create a memorable “EXPERIENCE” for your families focused on the body and customer service. Also, learn how to include this in your general price list. Monica will demonstrate how to pursue this new trend in funeral service.
States & Provinces Approved: Academy (CFSP), Arizona, Arkansas, Connecticut, Delaware, Kansas, Louisiana, Maryland, Massachusetts, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Wisconsin, British Columbia and Saskatchewan. If your jurisdiction isn’t listed, please download the self-application documentation so that you can submit it to your regulatory board:
Please note that the Funeral Gurus cannot guarantee the approval from all jurisdictions as some make the process too difficult or expensive. If you are a CFSP, you will get those credits from attending this program. If you have any issues with your regulatory board, please forward us the response from them to [email protected] so that we can work on getting it approved for this session or a future session.
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