May 16, 2018: CEU Webinars:
Do-It-Yourself Online Marketing for Funeral Directors
Do-It-Yourself SEO & Google Optimization for Funeral Directors (3 hours)
Morning (start 11 am Eastern / 8 am Pacific)
As Google continues to update and improve their “Search Engine” to provide better results for customers – people searching with Google – and when coupled with the trend of more client families using the Internet (and mainly Google) to search for funeral homes and cremation providers, knowing how to be found at or near the top of Google is very important for funeral homes to win first calls and stay in business.
The problem is that Google updates their algorithm approximately 500 – 600 times per year so you need to make sure that you or someone on your staff knows what strategies work and what ones don’t work any longer. To make matters worse, many Search Engine Optimization (SEO) Consulting companies – you know, the ones that fill your Contact Us form – continue to use out-of-date or Black Hat strategies that can actually hurt your Google rankings instead of helping them.
Robin Heppell, CFSP has been using, studying and testing Google and Search Engine Optimization since even before Google was born – since 1998. With his expertise, he has successfully increased the Google rankings for his websites as well as his client firms.
This continuing education session will answer these 3 main questions:
- Why should funeral homes be concerned about their Google rankings?
- What strategies and activities can funeral homes employ to maintain and increase their rankings – and what ones to avoid?
- How to execute an ongoing SEO initiative with the maximum effect with the minimum effort?
The objective of this training session is to introduce and educate the individual funeral director to the importance and the impact of Google and other Search Engines and how it affects the reputation and promotion of the funeral home.
After completing this training session the attendee will have a better understanding of what they can do to help their funeral homes improve their Google rankings and maintain and /or improve their online reputation. They will learn what affects Google rankings and apply a variety of strategies to improve any areas that are weak and implement best practices to continually improve their online reputation.
Attendees will be equipped with free online tools, systems and algorithms to perform benchmarks and a number of worksheets and step-by-step checklist to make any improvements necessary. These include:
- Funeral Home’s Google Rankings Quick-Start Guide
- Online Obituary Promotion Checklist
- Standard Operating Procedure To Cultivating Positive Reviews.
They will also receive a list of resources including free tools, apps, browser extensions and websites to help in facilitating in-house SEO analysis and activities for your funeral home.
Funeral home’s that register their funeral directors for this program, and after their attentive participation, can be confident that their director will be able to conduct some ongoing SEO initiatives or at least have foundational knowledge to be able to conduct research and communicate with potential vendors of these services and track their effectiveness.
Do-It-Yourself Facebook & Social Media Marketing for Funeral Directors (3 hours)
Afternoon (start 3 pm Eastern / 12 pm Pacific)
As Facebook and other Social Networks have matured and have been adopted by funeral homes to varying levels for communications and networking, it is now more important than ever for the funeral director to understand when and how to use these tools.
Also, recently, Facebook founder, Mark Zuckerberg announced changes to how businesses’ content through their pages will not be seen as many people. This will result in a huge waste of time and/ or money if funeral homes continue to share content on their Facebook page as they did prior to 2018.
Robin Heppell, CFSP has been using, studying and testing Facebook and Social Media Marketing since 2007 and has developed social media strategies for funeral homes to get the maximum benefit with the minimum effort and cost needed to be effective.
This continuing education session will answer these 3 main questions: Why should funeral homes have a social media presence? What strategies and activities should funeral homes employ with social media – and what ones to avoid? How to execute a funeral home social media with the maximum effect with the minimum effort?
The objective of this training session is to introduce and educate the individual funeral director to importance and impact of Facebook and Social Media and how it affects the reputation and promotion of the funeral home.
After completing this training session the attendee will have a better understanding of what they can do to help their funeral homes have a consistent presence online and utilize the various social networks to grow and communicate with their online community. They will learn how to collect and analyze results and how to compare them with other traditional marketing initiatives.
Attendees will be equipped with a number of worksheets and step-by-step checklist so that if they wish they can easily implement the strategy shared during the session. These include:
- Funeral Home’s Social Media Quick-Start Guide
- Online Brand Consistency Checklist
- Sample Weekly Social Media Publication Schedule
They will also receive a list of resources including free tools, apps, browser extensions and websites (such as site where you can download royalty-free and public domain images) and to help in facilitating a social media marketing strategy for your funeral home.
Funeral home’s that register their funeral directors for this program and after their attentive participation, can be confident that their director will be able to conduct some ongoing social media marketing initiatives or at least have foundational knowledge to be able to conduct research and communicate with potential vendors of these services and track their effectiveness.
Provinces Approved: British Columbia and Saskatchewan.
If your jurisdiction isn’t listed, please download the self-application documentation so that you can submit it to your regulatory board:
Please note that the Funeral Gurus cannot guarantee the approval from all jurisdictions as some make the process too difficult or expensive. If you are a CFSP, you will get those credits from attending this program. If you have any issues with your regulatory board, please forward us the response from them to firstname.lastname@example.org so that we can work on getting it approved for this session or a future session.
WEBINAR SCHEDULING & REFUND POLICY
FuneralGurus.com & Heppell Media Corporation reserves the right to cancel a webinar if we fail to reach the minimum paid enrolment of ten (10) attendees for the stated event. We also reserve the right to cancel or reschedule seminars at our sole discretion. If a webinar is canceled, the registrant will receive a full refund or credit for a future webinar or equal value. If a registrant fails to attend the webinar, a full credit will be given for an upcoming webinar, a refund will not be given. FuneralGurus.com will exercise best effort to provide your attendee with instruction on the date, location, and subject according to the confirmation letter provided after enrolment. Webinar completion certificate may be withheld pending receipt of full payment. Heppell Media Corporation liability and any possible refund shall not exceed the webinar fee paid, less cancellation fees.