ICCFA 2012

John Callaghan: 7 Steps for Developing a Strategic Marketing Plan

February 13, 2012 By FuneralFuturist

https://funeralgurus.s3.amazonaws.com/ICCFA-2012-John-Callaghan.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | RSS | MoreJohn Callaghan, founder of FuneralSuccess.com, shares his thoughts on the importance of Funeral Homes creating a Strategic Marketing plan and what attendees will learn at his presentation, “7 Steps for Developing a Strategic Marketing Plan” at the 2012 ICCFA Annual Convention. Interview by Funeral Speaker, […]

Larry Merington: Marketing to the New Boomer

February 13, 2012 By Robin Heppell

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https://funeralgurus.s3.amazonaws.com/ICCFA-2012-Larry-Merington.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | RSS | MoreLarry Merington, VP of Strategic Market Development for Stewart Enterprises Inc., shares his insights into new research on why and how today’s Baby Boomer makes purchasing decisions, especially in the new economic climate and gives a sneak peak of what attendees will discover at his […]

Jim McCann: Bringing Your Business to Full Bloom

February 11, 2012 By Robin Heppell

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https://funeralgurus.s3.amazonaws.com/ICCFA-2012-Jim-McCann.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | RSS | MoreJim McCann, CEO of 1-800-FLOWERS.com and author of Celebrating Life: Words of Comfort, together with Jill Eastman Vidal and Fran Cuomo, share thoughts on how his business has grown though four waves of change as well as how the floral industry and funeral industry are […]

Dr. Robert Cialdini: Influence: Breaking Down the Barriers to Yes

February 10, 2012 By Robin Heppell

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https://funeralgurus.s3.amazonaws.com/ICCFA-2012-Robert-Cialdini.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | RSS | MoreDr. Robert Cialdini, author of Influence: Science & Practice and Yes: 50 Scientifically Proven Ways to Be Persuasive, shares his thoughts on ethical influence and persuasion and how it applies to the funeral industry and what Â attendees will learn from his keynote presentation, “Influence: Breaking […]

Stephen Shapiro: Speed Ideating & Personality Poker

February 10, 2012 By FuneralFuturist

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https://funeralgurus.s3.amazonaws.com/ICCFA-2012-Stephen-Shaprio.mp3Podcast: Play in new windowSubscribe: Apple Podcasts | RSS | MoreStephen Shapiro, author of Best Practices Are Stupid & Personality Poker, shares his thoughts on innovation for the funeral industry and what Â attendees will learn from his keynote presentation, “Speed Ideating” and his breakout session, “Personality Poker” at the 2012 ICCFA Annual Convention. Please share […]