Interviews with funeral and cemetery professionals talking about the latest trends in funeral service. Its purpose is to share this information with other members of the industry and the public. Enjoy!
Jim McCann, CEO of 1-800-FLOWERS.com and author of Celebrating Life: Words of Comfort, together with Jill Eastman Vidal and Fran Cuomo, share thoughts on how his business has grown though four waves …
Continue Reading about Jim McCann: Bringing Your Business to Full Bloom →
Dr. Robert Cialdini, author of Influence: Science & Practice and Yes: 50 Scientifically Proven Ways to Be Persuasive, shares his thoughts on ethical influence and persuasion and how it applies to …
Continue Reading about Dr. Robert Cialdini: Influence: Breaking Down the Barriers to Yes →
This is an excerpt of my presentation at the 2011 FSAC National Convention in Saint John, New Brunswick, where I examined the findings of the 2010 Pollara Report (the Canadian equivalent to the …
Continue Reading about The Funeral Industry’s Biggest Mistake →
Robin Heppell interviews Guy Kawasaki at the ICCFA 2011 in Las Vegas. Guy presented "The Art of Enchantment" in conjunction with the the launch of his new book, Enchantment. In this uncut interview …
Continue Reading about Guy Kawasaki talks about being Enchanting →
Dr. Nick Morgan of www.PublicWords.com of Boston, MA talks about his presentation, Authentic Communication at the 2010 ICCFA Annual Convention. Interview by Funeral Marketing Consultant, Robin …
Continue Reading about Nick Morgan: Authentic Communication →
Social Media Guru, Ze Frank (and video blogger for Time.com) shares his thoughts about how social media may be approached by the funeral industry. Ze will be presenting "Facebook May Not Be The …
Continue Reading about Ze Frank: Facebook May Not Be The Answer →