Funeral director Craig Williams of McCalls Funeral Homes in Victoria, B.C. explains how creating service and memorial folders with Photoshop sets them apart. Interview by Funeral Trends Expert, Robin Heppell.

Funeral director John Ellwood of McCall’s Funeral Homes in Victoria, BC describes the process that they use when creating DVD memorial tributes – including the most requested song for those tributes. Interview by Funeral Consultant, Robin Heppell.

Stone Mason Robert Poncelet of Stewart Monumental Works, Victoria, BC explains how a 100+ year old company stays on the “cutting edge” with personalizing monuments and grave markers. Interview by Funeral Management Consultant, Robin Heppell.

Funeral director Chris Wooldridge of Targhetta and Wooldridge Funeral Homes, Brighton, Illinois tells how the way that his funeral home honors veterans won them the “Best of the Best” in the NFDA’s Pursuit of Excellence program. Interview by Funeral Technology Expert, Robin Heppell.

Florist Clay Atchison of McAdams Funeral Florist, Victoria, Texas talks about the confusion of the meaning of “In Lieu of Flowers.” For more information visit his In Lieu of Flowers website at www.inlieuofflowers.info. Interview by Funeral Management Consultant, Robin Heppell.

Funeral director George Darte III, of George Darte Funeral Home, St. Catherines, Ontario, explains how he has transformed his funeral home’s selection room from just casket displays to a retail experience where families and friends can purchase sympathy cards, keepsakes, and many other memorialization items. Interview by Robin Heppell of FuneralFuturist.com.

Funeral Director Stephen Blair, of Blair & Sons Funeral Home, Smith Falls, Ontario shares how he and his brother take the personalization of a funeral service to another level by selecting a theme that is appropriate for the deceased and having that theme consistent on all personalized items. Interview by Robin Heppell of FuneralFuturist.com.

Funeral Historian Harald Gunderson of the Gunderson Funeral Journal, Calgary, Alberta encourages families to celebrate and memorialize the lives of their loved ones. Interview by Robin Heppell of FuneralFuturist.com.