Robin Heppell: 5 Ways to Win Online Shoppers

March 19, 2012 by Leave a Comment

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Funeral Advertising BookRobin Heppell, CFSP of FuneralFuturist.com provides a brief overview of the ICCFA Convention and shares what he will be covering at his presentation, “5 Ways to Win Online Price Shoppers” on Thursday, March 22 at 3:30 pm at the 2012 ICCFA Annual Convention. Attendees will receive a set of worksheets and checklists so that they can implement these strategies as soon as possible on their return home after the convention. Also, attendees will receive a free copy of the audiobook of the marketing classic, Scientific Advertising by Claude Hopkins. Heppell has included his interpretation of how these principles apply to funeral service today.

Go here for more ICCFA 2012 Pre-Convention Interviews

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John Callaghan: 7 Steps for Developing a Strategic Marketing Plan

February 13, 2012 by Leave a Comment

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ICCFA 2012 Convention ProgramJohn Callaghan, founder of FuneralSuccess.com, shares his thoughts on the importance of Funeral Homes creating a Strategic Marketing plan and what attendees will learn at his presentation, “7 Steps for Developing a Strategic Marketing Plan” at the 2012 ICCFA Annual Convention. Interview by Funeral Speaker, Robin Heppell.

Go here for more ICCFA 2012 Pre-Convention Interviews

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Larry Merington: Marketing to the New Boomer

February 13, 2012 by 1 Comment

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ICCFA 2012 Convention ProgramLarry Merington, VP of Strategic Market Development for Stewart Enterprises Inc., shares his insights into new research on why and how today’s Baby Boomer makes purchasing decisions, especially in the new economic climate and gives a sneak peak of what attendees will discover at his presentation, “Marketing to the New Boomer” at the 2012 ICCFA Annual Convention. Interview by Funeral Website Strategist, Robin Heppell.

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Dr. Robert Cialdini: Influence: Breaking Down the Barriers to Yes

February 10, 2012 by 1 Comment

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ICCFA 2012 Convention ProgramDr. Robert Cialdini, author of Influence: Science & Practice and Yes: 50 Scientifically Proven Ways to Be Persuasive, shares his thoughts on ethical influence and persuasion and how it applies to the funeral industry and what  attendees will learn from his keynote presentation, “Influence: Breaking Down the Barriers to Yes”  at the 2012 ICCFA Annual Convention.

Dr. Cialdini shares some specific strategies that you can easily implement in your funeral home or cemetery today! Please share your thoughts below about the interview.

Interview by Funeral Strategic Marketing Consultant, Robin Heppell.

Go here for more ICCFA 2012 Pre-Convention Interviews

Robert Cialdini’s Books
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ICCFA 2010 Convention: Joe Budzinski, Internal COO of ICCFA

January 19, 2010 by 1 Comment

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Joe Budzinski, Internal COO of the ICCFA talks about the Technology Track and the other Programs at the ICCFA 2010 Convention with the Funeral Technology Track Chair, Robin Heppell. This is the first of Tech Track Tuesday Talks – more interviews to come each Tuesday leading up to the Convention.

Go here for more ICCFA 2010 Interviews.

For Convention details, visit www.ICCFAConvention.com.

Filed Under: Audio, Conventions, Funeral Trends, ICCFA 2010, Marketing, Technologies Tagged With: , , , , ,

Blair Nelsen talks about Funeral Business Models and Online Marketing for Funeral Homes

December 10, 2009 by Leave a Comment

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Blair Nelsen of Nelsen Funeral Homes in Richmond & Williamsburg, Virginia and the Cremation Society of Virginia talks about Funeral Business Models and Online Marketing for Funeral Homes.  Interview by Funeral Marketing & SEO Consultant, Robin Heppell. This interview is part of the Tributes.com Interview Series.

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Ken Varner talks about Cypress Lawn and the Michael Jackson Service

July 10, 2009 by Leave a Comment

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Robin Heppell of www.FuneralFuturistWebsites.com talks with Ken Varner of www.CypressLawn.com about the operations at Cypress Lawn and also chat about the Michael Jackson service.  This interview is part of the Tributes.com Interview Series.

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Jackie Huba chats about Creating Customer Evangelists

April 17, 2009 by Leave a Comment

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Jackie Huba, author of Citizen Marketers and Creating Customer Evangelists talks about her presentation of the same name at the 2009 ICCFA Annual Convention.  Interview by Funeral Web Strategist, Robin Heppell.

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Buddy Phaneuf talks about Newspapers and Online Obits

April 14, 2009 by Leave a Comment

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Robin Heppell of www.FuneralFuturist.com talks with Buddy Phaneuf of www.Phaneuf.net and www.CSNH.com about newspaper obituaries and online obits.  This interview is part of the Tributes.com Interview Series.

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Tim Thompson ICCFA Pre Convention Interview

April 7, 2009 by 1 Comment

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Tim Thompson of Mt. Royal Commemorative Services in Montreal, Quebec talks about his presentation, The Changing World of Advertising at the 2009 ICCFA Annual Convention.  Interview by Funeral Marketing Consultant, Robin Heppell.

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