This is an excerpt of my presentation at the 2011 FSAC National Convention in Saint John, New Brunswick, where I examined the findings of the 2010 Pollara Report (the Canadian equivalent to the Wirthlin Report)
…Hepp

For more information about the Pollara Report findings, visit: http://www.FuneralCoalition.org

Did you know that 73% of Canadians what a Celebration of Life service for themselves?

Funeral Directors and funeral home owners should watch this video to see how and why they should incorporate this service offering for their client families.

presented by Robin Heppell, CFSP
http://www.FuneralFuturistWebsites.com

Robin Heppell interviews Guy Kawasaki at the ICCFA 2011 in Las Vegas. Guy presented “The Art of Enchantment” in conjunction with the the launch of his new book, Enchantment. In this uncut interview there are a couple of distractions such as two elderly ladies crossing in front of the camera and then the security guard glaring at us who was standing behind the camera.

Chuck Gallagher vice president of sales and marketing for American Funeral Financial talks about tapping into the social networking marketing opportunity during his presentation, “ABCs of Social Networking” at the 2010 ICCFA Annual Convention. Interview by Funeral Internet Consultant, Robin Heppell.

Go here for more ICCFA 2010 Pre-Convention Interviews

Social Media Guru, Ze Frank (and video blogger for Time.com) shares his thoughts about how social media may be approached by the funeral industry. Ze will be presenting “Facebook May Not Be The Answer”at the 2010 ICCFA Annual Convention. Interview by Funeral Internet Marketing Trainer, Robin Heppell.

Go here for more ICCFA 2010 Pre-Convention Interviews

Joe Budzinski, Internal COO of the ICCFA talks about the Technology Track and the other Programs at the ICCFA 2010 Convention with the Funeral Technology Track Chair, Robin Heppell. This is the first of Tech Track Tuesday Talks – more interviews to come each Tuesday leading up to the Convention.

Go here for more ICCFA 2010 Interviews.

For Convention details, visit www.ICCFAConvention.com.

Blair Nelsen of Nelsen Funeral Homes in Richmond & Williamsburg, Virginia and the Cremation Society of Virginia talks about Funeral Business Models and Online Marketing for Funeral Homes.  Interview by Funeral Marketing & SEO Consultant, Robin Heppell. This interview is part of the Tributes.com Interview Series.

Larry Schildmeyer of Tufts Schildmeyer Funeral Homes in Loveland, Ohio shares how he makes more use of a/v equipment before, during, and after the funeral service. Interview by Funeral Technology Expert, Robin Heppell, CFSP.

Robin Heppell of www.FuneralFuturistWebsites.com talks with Ken Varner of www.CypressLawn.com about the operations at Cypress Lawn and also chat about the Michael Jackson service.  This interview is part of the Tributes.com Interview Series.

David Johnson of TheFuneralSite.com in Kent, Washington talks about his joint presentation with Michael Turkiewicz of FuneralNet in Portland, Oregon, Internet Panel: Using Your Web Site to Generate Leads & Sales at the 2009 ICCFA Annual Convention.  Interview by Robin Heppell of FuneralFuturist.com.

Go here for more ICCFA 2009 Pre-Convention Interviews

Joe Budzinski, the Internal Chief Operating Officer of the ICCFA talks about the direction of the Association, the new website including the ICCFA Cafe and the excitement leading up to the Annual Convention.  Interview by Funeral Website Consultant, Robin Heppell.

Go here for more ICCFA 2009 Pre-Convention Interviews

Mark Krause of Krause Funeral Homes and Cremation in Milwaukee, Wisconsin and also the President of the ICCFA talks about his two presentations, Cremation Ethics and Funeral and Interment in China was well as reflecting on his year as the ICCFA President. Interview by Funeral Speaker, Robin Heppell.

Go here for more ICCFA 2009 Pre-Convention Interviews

Robin Heppell of www.FuneralFuturist.com talks with Buddy Phaneuf of www.Phaneuf.net and www.CSNH.com about newspaper obituaries and online obits.  This interview is part of the Tributes.com Interview Series.

Robin Heppell of www.FuneralFuturist.com chats with David Kessler of www.Grief.com and John Heald of www.Tributes.com about how people are grieving online. This interview is part of the Tributes.com Interview Series.

Coleen Ellis of Pet Angel Memorial Center, Carmel, IN, explains what considerations funeral directors should think of if exploring the Pet Death sector. Interview by Funeral Speaker, Robin Heppell.

Stephen Olson, manager of Royal Oak Burial Park, Victoria, BC shares the process and rationale for creating a green burial section in his cemetery.  Interview by funeral consultant, Robin Heppell.