Podcast: Play in new window
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Larry Merington, VP of Strategic Market Development for Stewart Enterprises Inc., shares his insights into new research on why and how today’s Baby Boomer makes purchasing decisions, especially in the new economic climate and gives a sneak peak of what attendees will discover at his presentation, “Marketing to the New Boomer” at the 2012 ICCFA Annual Convention. Interview by Funeral Website Strategist, Robin Heppell.